RuralBioUp

The new visual identity of the European project RuralBioUp is cheery, inclusive, and highly adaptable. Inspired by the motto 'Grow Local, Go Global,' it features vibrant colours reminiscent of nature and illustrations evocative of rural activities.

The RuralBioUp initiative is a beacon of innovation, driving the adoption of inclusive, small-scale biology-based solutions in rural areas. It's a testament to the power of small actions, showing how they can ripple out and have a global impact. This is a project that inspires and motivates, inviting everyone to be a part of this global change.

The RuralBioUp logo originated from growth ideas (cultivate and grow) and community. A yellow element represents the sun, and small dots represent those who come together and work for the community.

The logo's animation reflects the idea of starting small (local) and expanding (global). The growth of the leaf and the movement of the yellow elements symbolise the community's organic growth and the proposed solutions' international reach.

The chosen font, rich in details, retains the leaf element in the letter "P" to maintain the connection to nature when the lettering is applied alone.

"Raise your region with ideas that grow."