Ride that Monkey - Youtube Case Study

Seven months ago, we embarked on another adventure with André Sousa. We accepted the challenge of accompanying him on another longitudinal World Tour. We took the challenge Ride That Monkey project to transform the ephemeral content of his first trip on Instagram into lasting, high-quality material, now adapted for YouTube. 

The challenge

A real logistical and digital challenge, in which our strategy included remodelling the existing channel, adapting the visual communication and editing the videos using advanced techniques. We also implemented proven SEO best practices and organised the channel to ensure maximum efficiency. 

We transformed the YouTube channel into the epicentre of the Ride that Monkey community, defining a unique communication style and appealing visual storytelling with provocative titles and contrasting colours that capture followers' attention. Everything was designed to grow and engage the Ride that Monkey YouTube community, increase monetisation and establish the channel as a benchmark for entertainment in Portugal.