AFA centenary

The Associação de Futebol de Aveiro (AFA), founded in 1924, is the governing body for competitions, clubs, and athletes in the Aveiro District, affiliated with the Portuguese Football Federation. In 2024, AFA celebrates 100 years of existence, marking this historic milestone with a rebranding of its official communication.

In this visual play that combines elements, old images, and retro colours with a modern and contrasting graphic application, we achieve the balance and commitment between the nostalgic/proud values that the brand aims to convey.

We explored the visual association with concepts and elements of merit, award, and recognition, conferring a symbolism of distinction and relevance that this milestone signifies for the entire AFA universe.

Through the claim “100 years shaping the future of Football, Futsal, and Beach Soccer,” we manage to transport this brand's History, Longevity, and Charisma to the present moment. We filled this timeline, from a history-rich past to stories yet to be told, with action and sports achievements.

A duotone colour system was created based on the colours of the AFA crest. Each piece or application uses only two colours, which, when used alternately, create a richer and more varied colour system. This conveys a sense of revivalism and draws a solid, impactful graphic language of high contrasts. Green, as the dominant colour in the crest, takes precedence.