A Última Palavra - APAV

In March 2023, APAV (Portuguese Association for Victim Support) launched an awareness initiative about a growing type of cybercrime: online romance scams. To support this campaign, a landing page was created to provide essential information and immediate assistance to victims and potential victims of this type of fraud.

LOBA, in partnership with McCann, was at the forefront of this project, using the Webflow platform to create a digital space that plays a crucial role in protecting and supporting victims. "A Última Palavra" is the central section of the landing page, where real testimonials from victims of romance scams who have reached out to APAV are collected. These testimonials not only share personal experiences but also serve as a powerful educational tool for others who may be experiencing similar situations.

The page was designed by McCann, while LOBA handled the technical development in Webflow, including adjustments and optimizations to ensure an intuitive and secure user experience. The collaboration between the two teams was essential in creating a functional and visually appealing platform with a strong commitment to helping victims.

The landing page was developed to be a comprehensive resource for anyone affected by or interested in learning more about online romance scams.

"A Última Palavra" is more than just a webpage; it is a safe and informative space created to give a voice to victims and provide the necessary tools to combat online romance fraud. The collaboration between APAV, McCann, and LOBA resulted in a robust platform capable of making a difference in people's lives by offering immediate support and preventive education.